My Identity

As a designer, it’s important to have a logo and identity that reflect who you are and stand out from the competition. Here’s how I came up with mine. The DC logo is the letter “D” with the letter “C” inside of it. The negative space adds interest and the brackets bring it together as well as hint that I’m web-savvy. The color reflects my personality as people typically describe me as a calm, collected fellow. I did, however, try out a bunch of different color schemes.

 

This logo can stand for itself but I wasn’t satisfied with just the one. I wanted the logo mark as well as something that wasn’t perfectly square. I came up with the Designerd idea and rolled with it.

 

I also had a woodblock print that I loved and decided I would like to incorporate it into my identity somehow as well. Seeing as it didn’t necessarily look as professional as the DC logo mark, I decided it could become something of a mascot for my more creative ventures.

 

Having developed all these things my logo’s were set, I chose my color scheme and ran with it.

 

Eventually, I dropped the pen and glasses from the designerd logo and incorporated it as block text next to my DC logo as can be seen here in my official style guide: DCstyleguide It’s also reflected on my portfolio site at DevinDC.com.

Riverfront Joe

In this group project for school we were tasked with creating an identity for a fictional coffee shop. The group decided the name should be Riverfront Joe, a coffee shop based in the riverside area of NE Minneapolis. Our boutique coffee shop would double as a venue for musicians and artists and draw people near and far with their headline acts. I was tasked with creating the identity, which is my favorite thing to do.

Here are my initial ideas.

The group chose my personal favorite and we moved ahead with this logo, which is meant to resemble a coffee mug.

 

After that was settled on, it was time to create some business cards. Note – more fictional addresses, phone numbers and websites, please do not attempt to contact.

  

 

Last, we needed a flyer for the big grand opening celebration.

Roundstripe

This school project was to create an identity for a fictional company. The teacher gave us names out of a hat, I was given Roundstripe. Being a drummer, I thought it would be fun to design an identity for a drumhead manufacturer. Here are my three final logo choices before moving forward to stationary layout.

After a classroom critique, we decided the first logo to be most marketable and versatile. Moving forward, I created this stationary set. Note – the address, phone number, and website are fictional, please don’t look them up.