I was asked to make a logo for 10th Avenue Productions. The logo did not end up being implemented in to their branding and I’m not entirely sure if they are still around but I do enjoy the aesthetics of this logo.
For those of you not familiar with Disc Golf, the PDGA is the Professional Disc Golf Association. I’m a huge disc golfer, I play local leagues and participate in tournaments. Back in August they announced they would be holding an Ace and Birdie Club Logo Contest. I decided I’d give it a shot and, what do you know, I won. I didn’t win the ace club design, but, for some reason, I didn’t spend nearly as much time on that logo.
I did however spend the majority of my time on my initial Birdie Club logo design.
We were allowed an infinite amount of submissions so I tried my hand at a second Birdie Club logo as well.
Upon completing this logo I thought to myself, “Yeah, that’s more like it, it looks more like a logo and less like a seal.” Well, the PDGA agreed because they chose this one as the winning submission. I was psyched, not only did I receive a 2014 PDGA Birdie Club Membership Package, but my design was printed on the Birdie Club Package discs. That meant anyone who purchased a Birdie Club membership would have a disc with my design on it. The package came in the mail early December, it didn’t disappoint.
I created Elevate to boost my portfolio. I’ve been a skateboarder for most of my life and in the world of skateboarding and snowboarding there is some really excellent, genre specific, graphic design. The logo is meant to play off the name, hence the upwards arrow.
While the logo stands on it’s own very nicely, I think it looks great juxtaposed with something that has a more hand-drawn feel to it. As you can see in this mock ad, the two logos look quite nice together.
In the skateboarding design sphere, it’s quite common to see ads that have seemingly nothing to do with skateboarding. This is an advertising tactic that makes the brand stick out in the viewers mind as it’s quite different from the other ads with skateboarding in them.
I plan on creating more pieces for elevate in the future as it’s a fun pet project that I enjoy working on, I’ll keep you posted.
As a designer, it’s important to have a logo and identity that reflect who you are and stand out from the competition. Here’s how I came up with mine. The DC logo is the letter “D” with the letter “C” inside of it. The negative space adds interest and the brackets bring it together as well as hint that I’m web-savvy. The color reflects my personality as people typically describe me as a calm, collected fellow. I did, however, try out a bunch of different color schemes.
This logo can stand for itself but I wasn’t satisfied with just the one. I wanted the logo mark as well as something that wasn’t perfectly square. I came up with the Designerd idea and rolled with it.
I also had a woodblock print that I loved and decided I would like to incorporate it into my identity somehow as well. Seeing as it didn’t necessarily look as professional as the DC logo mark, I decided it could become something of a mascot for my more creative ventures.
Having developed all these things my logo’s were set, I chose my color scheme and ran with it.
Eventually, I dropped the pen and glasses from the designerd logo and incorporated it as block text next to my DC logo as can be seen here in my official style guide: DCstyleguide It’s also reflected on my portfolio site at DevinDC.com.
Inkology is another example of a group project for school in which I was tasked with creating the brand identity. Every group had to create and develop a fictional ink company and I came up with the name after brainstorming and designing this poster.
And so the name was born. Moving forward, it was time to develop an Inkology logo. Thinking along the lines of beakers and mathematical equations, I eventually came up with this logo.
After deciding to lose the drip on the bottom of them beaker, we decided the logo could be used horizontally, as above, or as this logomark.
Here’s where the rest of the group comes into play, we created a swatch-book for our ink series based off artists we admired. My fellow students did the layout for this book as well as the illustrations, although I did get this illustration in on the Ewok Blue page.
You can view the book here: inkologybookpdf