Inkology is another example of a group project for school in which I was tasked with creating the brand identity. Every group had to create and develop a fictional ink company and I came up with the name after brainstorming and designing this poster.
And so the name was born. Moving forward, it was time to develop an Inkology logo. Thinking along the lines of beakers and mathematical equations, I eventually came up with this logo.
After deciding to lose the drip on the bottom of them beaker, we decided the logo could be used horizontally, as above, or as this logomark.
Here’s where the rest of the group comes into play, we created a swatch-book for our ink series based off artists we admired. My fellow students did the layout for this book as well as the illustrations, although I did get this illustration in on the Ewok Blue page.
You can view the book here: inkologybookpdf