Tag Archives: logo design

10th Ave Productions Logo

I was asked to make a logo for 10th Avenue Productions. The logo did not end up being implemented in to their branding and I’m not entirely sure if they are still around but I do enjoy the aesthetics of this logo.

10thAvePro2

 

10thAvePro70%grey

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Stone Cold Creative, Plush & Kling

Every designer dreams of owning and operating their own design agency. Naturally, as a designer, it’s also fun to dream up logos.

SC&Plush

Kling

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Hi-Altitude

I created this a little while ago. I’m not sure which one I like best but I’m leaning towards the font in the top three.

Screen Shot 2013-12-19 at 5.13.24 PM

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Idea Creek

Just a logo I came up with, I think it’d be good for a landscaping or gardening company, anything creative that deals with nature I guess. Note the “I” and “C” in the circle.

Screen Shot 2013-12-19 at 4.42.50 PM

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PDGA Birdie Club Logo Contest Winner

For those of you not familiar with Disc Golf, the PDGA is the Professional Disc Golf Association. I’m a huge disc golfer, I play local leagues and participate in tournaments. Back in August they announced they would be holding an Ace and Birdie Club Logo Contest. I decided I’d give it a shot and, what do you know, I won. I didn’t win the ace club design, but, for some reason, I didn’t spend nearly as much time on that logo.

AceClub

 

I did however spend the majority of my time on my initial Birdie Club logo design.

Birdie Club1

 

Birdie Club2

 

We were allowed an infinite amount of submissions so I tried my hand at a second Birdie Club logo as well.

Birdie Club3

 

Birdie Club4

 

Upon completing this logo I thought to myself, “Yeah, that’s more like it, it looks more like a logo and less like a seal.” Well, the PDGA agreed because they chose this one as the winning submission. I was psyched, not only did I receive a 2014 PDGA Birdie Club Membership Package, but my design was printed on the Birdie Club Package discs. That meant anyone who purchased a Birdie Club membership would have a disc with my design on it. The package came in the mail early December, it didn’t disappoint.

birdiepackage

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ReBranding

Everything Promotions was considering rebranding back in September. I was their Creative Design Director at the time and Siren was an idea I had proposed to them.

Siren1

Siren2

 

I also thought Acuate had a nice ring to it.

Acuate

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Elevate

I created Elevate to boost my portfolio. I’ve been a skateboarder for most of my life and in the world of skateboarding and snowboarding there is some really excellent, genre specific, graphic design. The logo is meant to play off the name, hence the upwards arrow.

Elevate2

 

While the logo stands on it’s own very nicely, I think it looks great juxtaposed with something that has a more hand-drawn feel to it. As you can see in this mock ad, the two logos look quite nice together.

Elevate1

 

In the skateboarding design sphere, it’s quite common to see ads that have seemingly nothing to do with skateboarding. This is an advertising tactic that makes the brand stick out in the viewers mind as it’s quite different from the other ads with skateboarding in them.

elevateclothingad

 

I plan on creating more pieces for elevate in the future as it’s a fun pet project that I enjoy working on, I’ll keep you posted.

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My Identity

As a designer, it’s important to have a logo and identity that reflect who you are and stand out from the competition. Here’s how I came up with mine. The DC logo is the letter “D” with the letter “C” inside of it. The negative space adds interest and the brackets bring it together as well as hint that I’m web-savvy. The color reflects my personality as people typically describe me as a calm, collected fellow. I did, however, try out a bunch of different color schemes.

logocolors

 

This logo can stand for itself but I wasn’t satisfied with just the one. I wanted the logo mark as well as something that wasn’t perfectly square. I came up with the Designerd idea and rolled with it.

nerd&logo

 

I also had a woodblock print that I loved and decided I would like to incorporate it into my identity somehow as well. Seeing as it didn’t necessarily look as professional as the DC logo mark, I decided it could become something of a mascot for my more creative ventures.

dface

 

Having developed all these things my logo’s were set, I chose my color scheme and ran with it.

processboardfinal

 

Eventually, I dropped the pen and glasses from the designerd logo and incorporated it as block text next to my DC logo as can be seen here in my official style guide: DCstyleguide It’s also reflected on my portfolio site at DevinDC.com.

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Inkology

Inkology is another example of a group project for school in which I was tasked with creating the brand identity. Every group had to create and develop a fictional ink company and I came up with the name after brainstorming and designing this poster.

inkposter

 

And so the name was born. Moving forward, it was time to develop an Inkology logo. Thinking along the lines of beakers and mathematical equations, I eventually came up with this logo.

Ink2

 

After deciding to lose the drip on the bottom of them beaker, we decided the logo could be used horizontally, as above, or as this logomark.

Ink1

 

Here’s where the rest of the group comes into play, we created a swatch-book for our ink series based off artists we admired. My fellow students did the layout for this book as well as the illustrations, although I did get this illustration in on the Ewok Blue page.

inkbird

 

You can view the book here: inkologybookpdf

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Riverfront Joe

In this group project for school we were tasked with creating an identity for a fictional coffee shop. The group decided the name should be Riverfront Joe, a coffee shop based in the riverside area of NE Minneapolis. Our boutique coffee shop would double as a venue for musicians and artists and draw people near and far with their headline acts. I was tasked with creating the identity, which is my favorite thing to do.

Here are my initial ideas.

RJideation

The group chose my personal favorite and we moved ahead with this logo, which is meant to resemble a coffee mug.

RJlogo

 

After that was settled on, it was time to create some business cards. Note – more fictional addresses, phone numbers and websites, please do not attempt to contact.

riverfrontjoe  riverfrontjoe

 

Last, we needed a flyer for the big grand opening celebration.

RJflyer

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