I created Elevate to boost my portfolio. I’ve been a skateboarder for most of my life and in the world of skateboarding and snowboarding there is some really excellent, genre specific, graphic design. The logo is meant to play off the name, hence the upwards arrow.
While the logo stands on it’s own very nicely, I think it looks great juxtaposed with something that has a more hand-drawn feel to it. As you can see in this mock ad, the two logos look quite nice together.
In the skateboarding design sphere, it’s quite common to see ads that have seemingly nothing to do with skateboarding. This is an advertising tactic that makes the brand stick out in the viewers mind as it’s quite different from the other ads with skateboarding in them.
I plan on creating more pieces for elevate in the future as it’s a fun pet project that I enjoy working on, I’ll keep you posted.